With the arrival of #GivingTuesday, a national movement dedicated to giving back following the shopping frenzies of Black Friday and Cyber Monday, I couldn’t help but wonder if Canadian business fully realize the workplace benefits of giving? I often speak with small business owners on the various activities they can employ to find the best talent. An effective recruitment and retention tactic is for companies to align themselves with charitable organizations which compliment their values and culture. The best candidates in today’s socially responsible society demand that companies give back – it is becoming an important incentive and helps attract and retain stellar employees.