Earthware Tasty, Without the Wastey
The United Way describes a social-purpose company as:
“A business with a social purpose is a company whose enduring reason for being is to create a better world. It is an engine for good, creating societal benefits by the very act of conducting business. Its growth is a positive force in society.”
In just 16 months, Calgary-based Earthware has become a force for garbage and waste reduction in Calgary. This social purpose company has a big vision – to significantly reduce single-use items in Alberta’s food industry by reducing 1 Million containers from waste management systems. In just one year, Earthware’s ever-growing list of restaurants, grocery stores and others in the food industry has stopped over 20,000 takeout containers from hitting our landfills!
Earthware is growing exponentially through a new partnership agreement with the Alberta Bottle Depot Association. Businesses using Earthware packaging charge a small deposit on all Earthware containers, and consumers can retrieve a portion of that deposit by returning Earthware containers with their bottles and cans. They needed this big break to hit their vision of scaling to 1 million containers by 2025.
John MacInnes saw a problem in our consumer and waste systems. He also took note of the changing legislative landscape regarding the management and production of single-use items. Earthware combines the environmental and social challenges of Albertans and other similarly-sized jurisdictions with a practical, profitable business solution that everyone can see themselves as part of. In addition to addressing a critical environmental issue, John and his team provide employment opportunities to marginalized citizens (homeless and transient workers).
A simple solution, John is cornering the marketing on recreating how the food industry packages and distributes food.
Are you ready to take the next step to Philanthropy 3.0?
333, 11th St. SW
Calgary, Alberta, T2R 1L9
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