Karma & Cents™

A Social Impact Lab moving into Philanthropy 3.0

Karma & Cents inc.

Contact us by mail or visit in person:

Suite 210
333, 11th St. SW
Calgary, Alberta, T2R 1L9

Or by email:


Accreditations: FEA; Strategic Doing Practitioner; 21/64 logos

Our Background

Karma & Cents™ was founded by Gena Rotstein and Richard Ouellette. They each bring a unique perspective to the social enterprise philanthropy industry. Gena grew up in a family business and part of a larger enterprising family. She has over 20 years of philanthropy management experience with a Masters in Non-Profit Management and Jewish Communal Service from Brandeis University and as a certified Family Enterprise Advisor through the University of Alberta. She also has received certification from 2164 in Next Gen philanthropy, is a member of the Purposeful Planning Institute and part of Canada’s Pro-Bono Marketplace.

Richard is a serial entrepreneur having started and successfully exited from a number of companies in the technology and environment industries. Throughout his career, Richard has been involved in starting or growing non-profits that focus on technology, science and engineering in jurisdictions in BC, Alberta, and NWT.

Both Gena and Richard are part of what Jay Hughes calls, the Rising Generation – that demographic who are part of the growing body of inheritors who are looking at their wealth from a social and financial perspective. They bring their combined life and businesses experiences of working with families, managing charities and non-profits and growing businesses into the conversation.

About Karma & Cents

A short video about our services for families, individuals and Next Generation philanthropists.

Are you ready to take the
next step to Philanthropy 3.0?

Our Address

Suite 210
333, 11th St. SW
Calgary, Alberta, T2R 1L9

©2017, Karma & Cents inc. // Karma & Cents is a registered trademark