Our Background

Karma & Cents™ was founded by Gena Rotstein and Richard Ouellette. They each bring a unique perspective to the social enterprise philanthropy industry. K&C is a social impact lab for philanthropists. Tackling complex problems like food security, access to mental health resources, gender-based violence are just some of the projects that K&C clients are addressing.

Gena grew up in a family business and part of a larger enterprising family. She has over 20 years of philanthropy management experience with a Masters in Non-Profit Management and Jewish Communal Service from Brandeis University and as a certified Family Enterprise Advisor. She also has received certification from 21/64 in NextGen philanthropy and, certification Strategic Doing project management and system design from the University of North Alabama.

Richard is a serial entrepreneur having started and successfully exited from a number of companies in the technology and environment industries. Throughout his career, Richard has been involved in starting or growing non-profits that focus on technology, science and engineering in jurisdictions in BC, Alberta, and NWT.

Both Gena and Richard are part of what Jay Hughes calls, the Rising Generation – that demographic who are part of the growing body of inheritors who are looking at their wealth from a social and financial perspective. They bring their combined life and businesses experiences of working with families, managing charities and non-profits and growing businesses into the conversation.